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Consumer advocacy reactions to Apple's iOS geofencing by mid-2025
5
Resolution / Starting Odds
Protests • 25%
Petitions • 25%
Public campaigns • 25%
No significant actions • 25%
Social media analysis, consumer advocacy reports, and media coverage
Story
Apple Geofences Third-Party Browser Engine Development and Testing on iOS to EU
May 17, 2024, 04:21 PM
Apple has implemented geofencing to limit the development and testing of third-party browser engines to devices physically located within the European Union. This move is in response to European law that requires Apple to allow third-party browser engines on iOS devices. However, the restriction makes it difficult for developers to work on and support these rival engines outside the EU, as they must have staff and devices located within the region. It is now impossible for developers to test third-party web engines outside the EU.
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Significantly Positive • 33%
Moderately Positive • 34%
No Significant Impact • 33%
Mostly positive • 33%
Mostly negative • 33%
Mixed or neutral • 34%
Positive • 33%
Neutral • 33%
Negative • 33%
Positive • 33%
Negative • 33%
Neutral • 34%
Launch of competitive ad campaigns • 33%
No change in marketing strategies • 33%
Public criticism of Apple's ad strategies • 34%
Increased satisfaction • 33%
No change in satisfaction • 34%
Decreased satisfaction • 33%
New ethical advertising guidelines • 33%
No new policies • 34%
Enhanced creative oversight • 33%
Increase in legal actions • 33%
No significant change • 34%
Decrease in legal actions • 33%
No significant impact • 33%
Moderate impact • 34%
Severe impact • 33%
Mostly positive • 25%
Mixed reactions • 25%
Mostly negative • 25%
No significant change • 25%
Change in data policies • 25%
No change in policies • 25%
Increase in lobbying efforts • 25%
Public advocacy against similar laws • 25%
Supportive • 33%
Neutral • 33%
Critical • 33%