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Market
Adoption of in-game shopping by other retailers by end of 2025
4
Resolution / Starting Odds
Many retailers adopt • 33%
Some retailers adopt • 34%
Few retailers adopt • 33%
Industry reports, public announcements from major retailers, or retail industry analysis
Story
Walmart Tests 'Discovered' In-Game Shopping for Gen Z on Roblox
Apr 29, 2024, 04:57 PM
Walmart has initiated a pilot test that allows Roblox users in the United States, aged 13 and older, to purchase real-world goods directly within the Roblox platform. This innovative feature, known as the Walmart Discovered experience, marks a significant development in online shopping, integrating e-commerce into virtual gaming environments. The initiative aims to gather feedback from Gen Z, test the technology, and understand their preferences regarding the purchase of physical items through virtual platforms. This real-life ecommerce store within Roblox could potentially transform how users engage with online shopping.
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Increased regulation • 34%
No significant change • 33%
Voluntary industry reform • 33%
High Adoption • 33%
Moderate Adoption • 34%
Low Adoption • 33%
Increase in Market Share • 33%
Decrease in Market Share • 33%
No Change in Market Share • 34%
Major changes adopted by other developers • 33%
Minor changes adopted by other developers • 33%
No significant changes adopted by other developers • 33%
Asmodee Group • 33%
Coffee Stain & Friends • 33%
Middle-earth Enterprises & Friends • 33%
Increase in market share • 33%
No significant change • 33%
Decrease in market share • 34%
Less than 10% • 25%
10% to 20% • 25%
20% to 30% • 25%
More than 30% • 25%
MMORPG • 25%
Strategy • 25%
Sports • 25%
Casual • 25%
Significant impact • 33%
Moderate impact • 33%
Minimal impact • 34%