Epic Games Fined €1.125M ($1.2M) for Unfair Practices in Fortnite

May 14, 2024, 12:07 PM

The Netherlands Authority for Consumers and Markets has fined Epic Games €1.125 million ($1.2 million) for using 'unfair commercial practices' aimed at children in Fortnite. The fine was imposed due to deceptive design and direct marketing practices, including 'Get it Now' shop tags and countdown timers, which pressured children into making quick purchases. Epic Games plans to appeal the decision, claiming it contains 'significant factual errors.'