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Apple ($AAPL) Plans Custom Chips for AI and Confidential Computing

May 29, 2024, 01:42 PM

Apple Inc. ($AAPL) plans to introduce artificial intelligence (AI) services that prioritize user privacy by using custom chips for confidential computing techniques. The company will process data in a 'virtual black box,' ensuring that employees cannot access the data. This approach will be implemented in Apple's data centers, allowing the tech giant to maintain its privacy promises to customers. The initiative, reported by The Information, aims to enhance privacy for users even when data is processed in the cloud.