Harley-Davidson's quarterly financial report

Harley-Davidson Drops DEI Initiatives Amid Backlash, Sales Plummet

Aug 19, 2024, 11:05 PM

Harley-Davidson has announced the removal of its diversity, equity, and inclusion (DEI) initiatives following significant backlash from conservative activists and its customer base. The decision comes after a sustained campaign led by conservative influencer Robby Starbuck, who criticized the company's 'woke' policies. The motorcycle manufacturer faced pressure from influential biker communities and social media users, leading to a reevaluation of its DEI strategies. Harley-Davidson's CEO acknowledged the backlash, coinciding with reports of plummeting sales. This move reflects a broader trend among corporations reassessing their DEI commitments amid political and social pressures.