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Harley-Davidson Cuts DEI Initiatives After Robby Starbuck-Led Backlash

Aug 19, 2024, 06:54 PM

Harley-Davidson has announced a significant reduction in its diversity, equity, and inclusion (DEI) initiatives following sustained pressure from conservative influencer Robby Starbuck and other critics. The company has faced backlash from its core customer base and influential biker communities over its perceived shift towards 'woke' policies. Critics have accused Harley-Davidson of betraying its traditional customer base by closing smaller dealerships, focusing on electric vehicles instead of traditional gas models, and implementing DEI rules that some argue undermine the company's ethos. In response to the criticism, Harley-Davidson has decided to discontinue DEI functions, supplier diversity spend goals, and participation in Human Rights Campaign scoring.