McDonald's Q3 2024 earnings report

McDonald's Extends $5 Meal Deal at 93% of U.S. Locations to Boost Customer Traffic

Jul 22, 2024, 12:23 PM

McDonald's has decided to extend its $5 meal deal at most of its U.S. locations beyond the initial four-week window, citing good customer traffic. The promotion, which began on June 25, has been successful in attracting budget-strapped diners, particularly those affected by recent price increases in fast food. Despite initial concerns that the deal might hurt the company's bottom line, early performance data shows a positive impact on customer traffic. Other chains like Starbucks and Chili's have also seen a boost in customer numbers due to similar promotions. McDonald's aims to continue leveraging this strategy to maintain and grow its customer base. Notably, 93% of McDonald's U.S. locations will extend the deal.