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Market
Which motorcycle manufacturer will have the largest market share at the end of 2024?
2
Resolution / Starting Odds
Harley-Davidson • 25%
Honda • 25%
Yamaha • 25%
Other • 25%
Market share reports from industry analysts
Story
Harley-Davidson Drops DEI Initiatives Amid Backlash, Sales Plummet
Aug 19, 2024, 11:05 PM
Harley-Davidson has announced the removal of its diversity, equity, and inclusion (DEI) initiatives following significant backlash from conservative activists and its customer base. The decision comes after a sustained campaign led by conservative influencer Robby Starbuck, who criticized the company's 'woke' policies. The motorcycle manufacturer faced pressure from influential biker communities and social media users, leading to a reevaluation of its DEI strategies. Harley-Davidson's CEO acknowledged the backlash, coinciding with reports of plummeting sales. This move reflects a broader trend among corporations reassessing their DEI commitments amid political and social pressures.
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