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Market
Will another major Hollywood studio announce a partnership with a generative AI company by March 31, 2025?
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Official announcements from Hollywood studios or major entertainment news outlets
Story
Lionsgate Signs Deal with Runway to Use Generative AI in Movies and TV Shows
Sep 18, 2024, 12:40 PM
Lions Gate Entertainment has entered into a groundbreaking partnership with Runway to integrate generative AI into the production of its movies and TV shows. This collaboration marks the first major Hollywood studio to allow a generative AI company access to its entire library in exchange for developing its own AI model. The Lionsgate deal signifies a significant advancement in the use of emerging technology in Hollywood. Additionally, Lionsgate and Runway plan to license their AI model to other studios, potentially setting a new industry standard. The studio, known for franchises such as The Hunger Games, John Wick, and Twilight, aims to revolutionize storytelling with these next-generation tools.
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Similar markets
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Electronic Arts • 25%
Ubisoft • 25%
Activision Blizzard • 25%
Other • 25%
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Warner Bros. • 25%
Universal Pictures • 25%
Paramount Pictures • 25%
Other • 25%