Lionsgate Signs Deal with Runway to Use Generative AI in Movies and TV Shows

Sep 18, 2024, 12:40 PM

Lions Gate Entertainment has entered into a groundbreaking partnership with Runway to integrate generative AI into the production of its movies and TV shows. This collaboration marks the first major Hollywood studio to allow a generative AI company access to its entire library in exchange for developing its own AI model. The Lionsgate deal signifies a significant advancement in the use of emerging technology in Hollywood. Additionally, Lionsgate and Runway plan to license their AI model to other studios, potentially setting a new industry standard. The studio, known for franchises such as The Hunger Games, John Wick, and Twilight, aims to revolutionize storytelling with these next-generation tools.