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Market
Which platform will dominate immersive video production for Vision Pro by end of 2024?
3
Canon•Apple•Vision Pro•Canon EOS R7•WWDC•Blackmagic Design 3D•Davinci Resolve•Apple Compressor•WWDC24
Resolution / Starting Odds
Canon EOS R7 lens • 33%
Blackmagic Design 3D camera • 33%
Other • 34%
Market share analysis by recognized market research firms, industry reports
Story
Canon Unveils EOS R7 Lens for Spatial Video on Apple's Vision Pro at WWDC 2024
Jun 10, 2024, 05:37 PM
Canon has announced a new lens designed to capture spatial video content for Apple's Vision Pro headset. This new lens, tailored for the Canon EOS R7 camera, was unveiled at Apple's WWDC 2024 event. The lens is part of a broader push by Apple to enhance immersive video production, which includes a new 180° video production pipeline featuring a Blackmagic Design 3D camera, Davinci Resolve, and Apple Compressor. The dual-lens Canon optic aims to provide high-quality, immersive video experiences for users of the Vision Pro headset. The lens, described as 'funky-looking,' was highlighted during the #WWDC24 event.
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