Market research reports from firms like Gartner or Statista

Adobe Boosts Premiere Pro with OpenAI's Sora, Runway, and Pika AI Tools

Apr 15, 2024, 02:25 PM

Adobe is significantly enhancing its video editing software, Premiere Pro, by integrating advanced Generative AI tools, including OpenAI's Sora, Runway, and Pika. This move is part of Adobe's strategy to transform AI from a disruptive to a sustaining technology in video creation. The integration will allow users to access various AI capabilities such as text-to-video, scene extension, inpainting, object removal, and soundtrack creation by udiomusic directly within Premiere Pro. Adobe's initiative aims to commoditize the model layer and strengthen its position in professional video editing workflows.