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What will be the primary concern raised by digital advertisers regarding Google's new user choice experience by the end of 2024?
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Resolution / Starting Odds
Privacy issues • 25%
Ad personalization • 25%
User experience • 25%
Other • 25%
Industry reports or surveys from digital advertising firms
Story
Google Reverses Plan to Phase Out Third-Party Cookies in Chrome, Introduces User Choice
Jul 22, 2024, 08:59 PM
Google has announced a major reversal in its plans to phase out third-party cookies in its Chrome browser. After four years of efforts, delays, and disagreements with the advertising industry, Google will now introduce a new experience in Chrome that allows users to make informed choices about their web browsing and adjust that choice at any time. This decision follows the acceptance of Google's commitments by the UK's Competition and Markets Authority (CMA). The new approach will focus on privacy-preserving alternatives via the Privacy Sandbox APIs. Google's decision has been influenced by feedback from digital advertising companies and regulators, who have expressed concerns about the impact of removing third-party cookies on online privacy and ad personalization.
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Advertising industry pressure • 25%
Regulatory concerns • 25%
Technical challenges • 25%
User feedback • 25%
Privacy issues • 25%
Accuracy of flagging • 25%
Performance impact • 25%
Other • 25%
Canada DST Fee • 25%
Economic downturn • 25%
Shift to other platforms • 25%
Other reasons • 25%
Increase by more than 10% • 25%
Increase by up to 10% • 25%
No significant change • 25%
Decrease • 25%
Mostly positive • 25%
Mostly negative • 25%
Mixed • 25%
Indifferent • 25%
Increase • 25%
Decrease • 25%
No significant change • 25%
Cannot be determined • 25%
Mostly Positive • 25%
Mostly Negative • 25%
Mixed • 25%
Indifferent • 25%
Positive • 25%
Negative • 25%
Neutral • 25%
Mixed • 25%
AI argument leads to case dismissal • 25%
AI argument leads to reduced penalties • 25%
AI argument has no impact • 25%
Other outcome • 25%
Boycott Google • 25%
Demand policy change • 25%
Continue as usual • 25%
Other • 25%
Ad blocker support • 25%
Privacy concerns • 25%
Performance issues • 25%
Other • 25%