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Market
What will McDonald's name its new chicken burger in the EU by end of 2024?
4
Resolution / Starting Odds
New Chicken Mac • 33%
Chicken Royale • 33%
Other name • 33%
McDonald's official announcements, menus, and marketing materials
Story
McDonald's Loses EU Trademark Rights for Chicken Big Mac in Supermac's Dispute
Jun 5, 2024, 09:32 AM
McDonald's has lost the rights to use the term 'Big Mac' for its chicken burgers in the European Union. The EU court ruled in favor of Supermac's, an Irish fast-food chain, in a trademark dispute with McDonald's. The decision came after it was found that McDonald's had not used the term 'Big Mac' for poultry products for five consecutive years. This ruling means McDonald's can no longer market chicken versions of its iconic Big Mac burgers in the EU. McDonald's stock symbol is $MCD.
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Chicken Mac • 25%
Big Chicken • 25%
McChicken Supreme • 25%
Other • 25%
Focus on beef products • 33%
Focus on non-poultry products • 33%
Focus on new product line • 34%
Burger King • 33%
KFC • 33%
Supermac's • 34%
Big Mac meal • 25%
10-piece McNuggets meal • 25%
Medium fries • 25%
Other • 25%