EU Intellectual Property Office records, McDonald's announcements

McDonald's Loses EU Rights to 'Big Mac' for Chicken Products in Supermac's Dispute

Jun 5, 2024, 03:40 PM

McDonald's has lost the rights to use the term 'Big Mac' for its chicken products in the European Union. The ruling was made by the Luxembourg-based General Court of the European Union, following a long-running trademark dispute with the Irish fast-food chain Supermac's. McDonald's had not used the term 'Big Mac' for poultry products for five consecutive years, which led to the court's decision. This ruling is a partial win for Supermac's, which has been engaged in a trademark battle with McDonald's for seven years. The decision can be appealed to the Court of Justice of the European Union.