EU Court of Justice rulings and announcements

McDonald's Loses EU Chicken Big Mac Trademark in Supermac’s Case

Jun 5, 2024, 12:04 PM

McDonald's has lost the rights to use the 'Big Mac' trademark for its chicken products in the European Union. The decision came after the EU court ruled in favor of the Irish fast-food chain Supermac's, which had challenged McDonald's use of the trademark. The court found that McDonald's had not used the 'Big Mac' trademark for poultry products for five consecutive years, leading to the loss of trademark rights. This ruling means that McDonald's can no longer market chicken versions of its iconic Big Mac burgers in the EU. The case has significant implications for McDonald's, trading under the ticker $MCD.