YouTube Surpasses Spotify and Apple Podcasts with 31% of US Podcast Listeners

Nov 18, 2024, 05:45 AM

YouTube has emerged as a dominant platform in the podcasting world, according to a report by the Wall Street Journal. Data from Edison Research indicates that 31% of US weekly podcast listeners now use YouTube as their primary platform for listening to podcasts. This surpasses other major platforms such as Spotify, which is used by 27% of listeners, and Apple Podcasts, which holds a 15% share. The shift highlights YouTube's growing influence and versatility in the digital media landscape. YouTube's parent company, Google ($GOOGL), continues to benefit from this trend.