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Market
Platform with highest growth in US podcast listeners by end of 2024?
2
Resolution / Starting Odds
YouTube • 25%
Spotify • 25%
Apple Podcasts • 25%
Other • 25%
Edison Research report or similar industry reports
Story
YouTube Surpasses Spotify and Apple Podcasts with 31% of US Podcast Listeners
Nov 18, 2024, 05:45 AM
YouTube has emerged as a dominant platform in the podcasting world, according to a report by the Wall Street Journal. Data from Edison Research indicates that 31% of US weekly podcast listeners now use YouTube as their primary platform for listening to podcasts. This surpasses other major platforms such as Spotify, which is used by 27% of listeners, and Apple Podcasts, which holds a 15% share. The shift highlights YouTube's growing influence and versatility in the digital media landscape. YouTube's parent company, Google ($GOOGL), continues to benefit from this trend.
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