Amazon Exceeds $1.8 Billion Ad-Spending Target for Prime Video, Including Thursday Night Football

Sep 26, 2024, 08:02 PM

Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, during this year's upfront ad market. This milestone marks a significant achievement for Amazon, which only introduced ads on Prime Video at the beginning of 2024. The ad-spending commitments also encompass Amazon's Thursday Night Football broadcasts. The Information confirmed that Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant’s internal target, indicating the success of Amazon's video ad strategy.