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What will be the percentage increase in ad-spending commitments for Amazon's Prime Video in the 2025 upfront ad market compared to the previous year?
3
Resolution / Starting Odds
Less than 5% • 25%
5% to 10% • 25%
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More than 15% • 25%
Public announcements and financial reports from Amazon
Story
Amazon Exceeds $1.8 Billion Ad-Spending Target for Prime Video, Including Thursday Night Football
Sep 26, 2024, 08:02 PM
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, during this year's upfront ad market. This milestone marks a significant achievement for Amazon, which only introduced ads on Prime Video at the beginning of 2024. The ad-spending commitments also encompass Amazon's Thursday Night Football broadcasts. The Information confirmed that Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant’s internal target, indicating the success of Amazon's video ad strategy.
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Similar markets
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