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What will be the total ad-spending commitments Amazon secures for Prime Video in the 2025 upfront ad market?
3
Resolution / Starting Odds
Less than $1.8 billion • 25%
$1.8 billion to $2 billion • 25%
$2 billion to $2.2 billion • 25%
More than $2.2 billion • 25%
Public announcements and financial reports from Amazon
Story
Amazon Exceeds $1.8 Billion Ad-Spending Target for Prime Video, Including Thursday Night Football
Sep 26, 2024, 08:02 PM
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, during this year's upfront ad market. This milestone marks a significant achievement for Amazon, which only introduced ads on Prime Video at the beginning of 2024. The ad-spending commitments also encompass Amazon's Thursday Night Football broadcasts. The Information confirmed that Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant’s internal target, indicating the success of Amazon's video ad strategy.
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Similar markets
Yes • 50%
No • 50%
Less than 10% • 25%
10% to 20% • 25%
20% to 30% • 25%
More than 30% • 25%
Less than 20% • 25%
20% to 30% • 25%
30% to 40% • 25%
More than 40% • 25%
Less than $10 billion • 25%
$10-15 billion • 25%
$15-20 billion • 25%
More than $20 billion • 25%
Yes • 50%
No • 50%
Increase R&D in-house • 33%
Acquire ad tech companies • 33%
No significant change • 34%
Amazon • 25%
Netflix • 25%
Disney+ • 25%
Hulu • 25%
Significant changes • 25%
Moderate changes • 25%
Minor changes • 25%
No changes • 25%