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Market
What will be the ad revenue Amazon generates from Thursday Night Football in the 2025 upfront ad market?
3
Resolution / Starting Odds
Less than $400 million • 25%
$400 million to $500 million • 25%
$500 million to $600 million • 25%
More than $600 million • 25%
Public announcements and financial reports from Amazon
Story
Amazon Exceeds $1.8 Billion Ad-Spending Target for Prime Video, Including Thursday Night Football
Sep 26, 2024, 08:02 PM
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, during this year's upfront ad market. This milestone marks a significant achievement for Amazon, which only introduced ads on Prime Video at the beginning of 2024. The ad-spending commitments also encompass Amazon's Thursday Night Football broadcasts. The Information confirmed that Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant’s internal target, indicating the success of Amazon's video ad strategy.
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Similar markets
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Increase R&D in-house • 33%
Acquire ad tech companies • 33%
No significant change • 34%
Disney • 25%
Netflix • 25%
Amazon Prime Video • 25%
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Less than $1 billion • 25%
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More than $1.5 billion • 25%