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Market
Number of new flavors introduced by Dr Pepper by end of 2024?
5
Resolution / Starting Odds
0 new flavors • 33%
1 new flavor • 33%
2 or more new flavors • 33%
Dr Pepper official announcements, company press releases
Story
Dr Pepper Ties with Pepsi for No. 2 Spot in U.S. Soda Market After Four Decades
Jun 3, 2024, 02:15 PM
Dr Pepper has tied with Pepsi for the second spot in the U.S. soda market, according to new research reported by the Wall Street Journal and citing Beverage Digest data. This marks the end of Pepsi's four-decade-long hold on the No. 2 position, with Coca-Cola remaining the top soda brand. Texas' own Dr Pepper's rise is attributed to heavy marketing spending, the introduction of unique flavors, and its popularity on TikTok.
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Similar markets
Yes • 50%
No • 50%
No new plans • 25%
1-2 new plans • 25%
3-4 new plans • 25%
More than 4 new plans • 25%
1-2 • 25%
3-4 • 25%
5-6 • 25%
7 or more • 25%
More than 3 new product lines • 33%
1 to 3 new product lines • 33%
No new product lines • 33%
No new products • 33%
1-2 new products • 33%
More than 2 new products • 34%
Coca-Cola • 33%
Pepsi • 33%
Dr Pepper • 34%