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Dr Pepper Ties Pepsi for No. 2 Spot in US Soda Market Since 1985, $KDP

Jun 1, 2024, 07:53 PM

Dr Pepper has moved into a tie with Pepsi for the second place in the US soda market share, according to the Wall Street Journal. This marks a significant shift as Pepsi had consistently held the No. 2 spot for nearly four decades since 1985. Dr Pepper's rise can be attributed to heavy marketing spending, the introduction of unique flavors, and its popularity on TikTok. Despite this achievement, Coca-Cola remains the leader in the US soda market with double the market share of its rivals. Dr Pepper is marketed under the ticker $KDP.