Dr Pepper Ties with Pepsi for No. 2 Spot in U.S. Soda Market After Four Decades

Jun 3, 2024, 02:15 PM

Dr Pepper has tied with Pepsi for the second spot in the U.S. soda market, according to new research reported by the Wall Street Journal and citing Beverage Digest data. This marks the end of Pepsi's four-decade-long hold on the No. 2 position, with Coca-Cola remaining the top soda brand. Texas' own Dr Pepper's rise is attributed to heavy marketing spending, the introduction of unique flavors, and its popularity on TikTok.