Market
Which app will have the highest market share in mobile video editing in the US by June 30, 2025?
2
Resolution / Starting Odds
Edits • 25%
CapCut • 25%
TikTok's editing tools • 25%
Other • 25%
Market analysis reports from firms like Statista or Sensor Tower
Story
Instagram to Launch Edits App on March 15 Amid TikTok and CapCut Ban; Available on Android and iOS
Jan 20, 2025, 08:10 AM
Meta Platforms Inc.'s Instagram has announced a new video editing app called Edits, set to launch on March 15 and available on both Android and iOS devices. Edits aims to provide users with a comprehensive suite of creative tools for mobile video creation. The unveiling coincides with the temporary ban of TikTok and its sister app CapCut in the United States due to a federal 'divest-or-ban' law. While TikTok has since restored its services, CapCut, used by millions to create short videos, remains unavailable. Edits appears to be a direct competitor to CapCut, offering similar video editing functionalities. Instagram Head Adam Mosseri stated that Edits hopes "not just to be an editing tool but an entire full suite of creative tools for those of you who are passionate about making videos on your phone." The move reflects Meta's strategy to capitalize on the absence of key competitors in the short-form video space, similar to when it launched Reels after TikTok was banned in India in 2020.
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Similar markets
CapCut has a higher market share • 25%
Neither app is available • 25%
Both have equal market share • 25%
Edits has a higher market share • 25%
Other • 25%
Xiaohongshu (RedNote) • 25%
Instagram Reels • 25%
YouTube Shorts • 25%
CapCut leads Edits • 25%
Edits leads CapCut • 25%
Neither app is popular • 25%
Both apps have similar market share • 25%
20% to 30% • 25%
10% to 20% • 25%
Less than 10% • 25%
More than 30% • 25%
Remains the same • 25%
Decreases • 25%
Unknown • 25%
Increases • 25%
Snapchat • 25%
Instagram • 25%
YouTube • 25%
Other • 25%
Instagram Reels • 25%
YouTube Shorts • 25%
Snapchat Spotlight • 25%
Other platform • 25%
No significant change • 25%
YouTube Shorts gains most • 25%
Instagram Reels gains most • 25%
Other platform gains most • 25%
Other • 25%
Instagram • 25%
Xiaohongshu • 25%
Snapchat • 25%
Lemon8 • 25%
Twitch • 25%
RedNote • 25%
Fanbase • 25%
Other • 25%
Instagram Reels • 25%
YouTube Shorts • 25%
Snapchat Spotlight • 25%