Market
What will be the market position of Instagram's Edits app compared to CapCut by the end of 2025?
2
Resolution / Starting Odds
Edits leads CapCut • 25%
CapCut leads Edits • 25%
Both apps have similar market share • 25%
Neither app is popular • 25%
Market analysis reports and app usage statistics
Story
Instagram Launches Edits App on March 13, Pre-Order Now on iOS, to Rival CapCut Amid TikTok Ban
Jan 20, 2025, 01:12 AM
Instagram, owned by Meta, has announced the launch of a new video editing app called Edits, designed to rival ByteDance's CapCut, which was removed from app stores due to a federal ban. Instagram head Adam Mosseri stated that Edits will offer a comprehensive suite of creative tools for video creation on mobile devices. The app is set to launch on iOS on March 13, with an Android version to follow soon. Edits aims to cater to creators by providing features such as a high-quality camera, inspiration and idea tracking tabs, the ability to share drafts, and detailed performance insights on Instagram. This move by Meta comes as TikTok and CapCut face uncertainty in the U.S. market, with TikTok briefly going offline before resuming service. Edits is currently available for pre-order on iOS.
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Similar markets
Edits has a higher market share • 25%
Neither app is available • 25%
Both have equal market share • 25%
CapCut has a higher market share • 25%
Ease of use • 25%
Other • 25%
Integration with Instagram • 25%
Range of editing tools • 25%
CapCut • 25%
Other • 25%
TikTok's editing tools • 25%
Edits • 25%
4.0 to 4.4 stars • 25%
4.5 stars or higher • 25%
Below 3.5 stars • 25%
3.5 to 3.9 stars • 25%
No • 50%
Yes • 50%
Other creative tools • 25%
Video performance insights • 25%
Draft sharing with collaborators • 25%
High-quality camera • 25%
Top 50 • 25%
Top 20 • 25%
Below Top 50 • 25%
Top 10 • 25%