Market
Market share comparison of Edits and CapCut in US by end of 2025
2
Resolution / Starting Odds
Edits has a higher market share • 25%
CapCut has a higher market share • 25%
Both have equal market share • 25%
Neither app is available • 25%
Market research reports from firms such as Sensor Tower or App Annie
Story
Instagram Launches Edits App With Creative Tools Suite on iOS Next Month, Android Later, Amid TikTok Ban
Jan 20, 2025, 05:32 AM
Instagram, owned by Meta Platforms Inc., has announced the launch of a new video editing app called Edits, set to debut next month on iOS, with an Android version to follow. This move comes in the wake of a brief ban on TikTok and its associated video editing app, CapCut, in the U.S., which was enacted due to a federal law targeting ByteDance-owned applications. Edits is designed to provide a comprehensive suite of creative tools for mobile video creators, including a high-quality camera, the ability to share drafts with collaborators, and insights into video performance on Instagram. The app aims to cater to creators who are passionate about making videos on their phones, positioning itself as a competitor to CapCut, which remains unavailable in U.S. app stores.
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Similar markets
Edits leads CapCut • 25%
Neither app is popular • 25%
Both apps have similar market share • 25%
CapCut leads Edits • 25%
CapCut • 25%
Other • 25%
TikTok's editing tools • 25%
Edits • 25%
Decreases • 25%
Remains the same • 25%
Unknown • 25%
Increases • 25%
Less than 10% • 25%
More than 30% • 25%
10% to 20% • 25%
20% to 30% • 25%
20% to 30% • 25%
Less than 10% • 25%
10% to 20% • 25%
More than 30% • 25%
Sora > Veo 2 • 25%
Veo 2 > Sora • 25%
Neither dominate • 25%
Veo 2 = Sora • 25%
25% to 49% • 25%
50% to 75% • 25%
Above 75% • 25%
Below 25% • 25%
Instagram Reels gains most • 25%
No significant change • 25%
Other platform gains most • 25%
YouTube Shorts gains most • 25%
Increase by up to 5% • 25%
Decrease • 25%
No change • 25%
Increase by more than 5% • 25%