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Market
Level of user engagement with Walmart's Roblox store by end of 2024
5
Resolution / Starting Odds
High engagement • 33%
Moderate engagement • 34%
Low engagement • 33%
User engagement metrics released by Walmart or Roblox, or analysis from digital consumer behavior experts
Story
Walmart Tests 'Discovered' In-Game Shopping for Gen Z on Roblox
Apr 29, 2024, 04:57 PM
Walmart has initiated a pilot test that allows Roblox users in the United States, aged 13 and older, to purchase real-world goods directly within the Roblox platform. This innovative feature, known as the Walmart Discovered experience, marks a significant development in online shopping, integrating e-commerce into virtual gaming environments. The initiative aims to gather feedback from Gen Z, test the technology, and understand their preferences regarding the purchase of physical items through virtual platforms. This real-life ecommerce store within Roblox could potentially transform how users engage with online shopping.
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Increased Significantly • 25%
Increased Moderately • 25%
Remained Stable • 25%
Decreased • 25%
Leader • 25%
Follower • 25%
Challenger • 25%
Niche Player • 25%
Very Positive • 25%
Somewhat Positive • 25%
Neutral • 25%
Negative • 25%
High adoption (70% of top brands) • 25%
Moderate adoption (30-69% of top brands) • 25%
Low adoption (below 30% of top brands) • 25%
Very low adoption (below 10% of top brands) • 25%
Significant increase • 33%
Moderate increase • 33%
No change or decrease • 34%
Entertainment • 25%
Retail • 25%
Education • 25%
Technology • 25%