Walmart Tests 'Discovered' In-Game Shopping for Gen Z on Roblox

Apr 29, 2024, 04:57 PM

Walmart has initiated a pilot test that allows Roblox users in the United States, aged 13 and older, to purchase real-world goods directly within the Roblox platform. This innovative feature, known as the Walmart Discovered experience, marks a significant development in online shopping, integrating e-commerce into virtual gaming environments. The initiative aims to gather feedback from Gen Z, test the technology, and understand their preferences regarding the purchase of physical items through virtual platforms. This real-life ecommerce store within Roblox could potentially transform how users engage with online shopping.