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Market
What will be the adoption rate of Roblox video ads by top global brands within a year?
5
Resolution / Starting Odds
High adoption (70% of top brands) • 25%
Moderate adoption (30-69% of top brands) • 25%
Low adoption (below 30% of top brands) • 25%
Very low adoption (below 10% of top brands) • 25%
Roblox partnership announcements or credible marketing news sources
Story
Roblox Launches Video Ads Targeting Users 13+, Eyes $1 Billion Ad Business
May 1, 2024, 03:10 PM
Roblox has announced the expansion of its advertising capabilities, now offering immersive video ads targeting users aged 13 and up to all advertisers on its platform. This new ad format, which does not require custom-built 3D content, aims to provide a scalable way for brands to engage with Gen Z audiences. Following successful beta testing with major brands like Walmart and Warner Bros. Pictures, the video ads are designed to enhance user experience within Roblox's virtual realms. Roblox aims to build a $1 billion ads business with these initiatives. The company has also outlined specific requirements for publishers who wish to use these new ad units.
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Leader • 25%
Follower • 25%
Challenger • 25%
Niche Player • 25%
High engagement • 33%
Moderate engagement • 34%
Low engagement • 33%
Increased Significantly • 25%
Increased Moderately • 25%
Remained Stable • 25%
Decreased • 25%
Entertainment • 25%
Retail • 25%
Education • 25%
Technology • 25%
Fully adopted • 25%
Moderately adopted • 25%
Rarely adopted • 25%
Not adopted • 25%
High Adoption • 33%
Moderate Adoption • 34%
Low Adoption • 33%
Increase by over 20% • 25%
Increase by 10-20% • 25%
Increase by less than 10% • 25%
No change or decrease • 25%
Below 25% adoption • 33%
25% to 50% adoption • 34%
Above 50% adoption • 33%