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Japan's FTC Accuses Google of Blocking Yahoo Japan in Ad Market, 2015-2022

Apr 22, 2024, 09:14 AM

Japan's Fair Trade Commission (FTC) has taken action against Google, alleging that the tech giant engaged in practices that hindered Yahoo Japan's ability to compete in the targeted search ad market from 2015 to 2022. The FTC claims that Google blocked Yahoo Japan from accessing necessary technology to earn revenue from targeted ads on mobile devices. Additionally, the FTC is investigating whether Google coerced local smartphone manufacturers into prioritizing its search services. The Japanese antitrust regulator has ordered Google to amend these practices and has committed to ongoing monitoring of the company.