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Market
Leader in Japan's mobile ad market by end of 2024
5
Resolution / Starting Odds
Yahoo Japan • 33%
Google • 33%
Other • 34%
Market share analysis from industry research firms
Story
Japan's FTC Accuses Google of Ad Market Restrictions, 2015-2022
Apr 22, 2024, 11:49 AM
Japan's Fair Trade Commission (FTC) has taken antitrust action against Alphabet's Google, alleging that from 2015 to 2022, Google engaged in practices that restricted Yahoo Japan's ability to compete in the market for targeted search ads on mobile devices. The FTC claims that Google prevented Yahoo Japan from accessing necessary technology to earn revenue from these ads and influenced local smartphone makers to prioritize its search services. In response to these findings, the FTC has directed Google to amend its practices and has vowed to continue monitoring the company's actions. This is part of a broader push by Japanese authorities to increase scrutiny on large technology firms.
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Similar markets
Yahoo Japan • 33%
Bing • 33%
Other • 34%
Above 50% • 33%
Between 30% and 50% • 33%
Below 30% • 33%
Less than 10% • 33%
10% to 20% • 33%
More than 20% • 33%
Increase • 33%
No Change • 34%
Decrease • 33%
Retail • 33%
Technology • 34%
Automotive • 33%
Automotive • 20%
Healthcare • 20%
Entertainment • 20%
Telecommunications • 20%
Manufacturing • 20%
Pay-per-click • 40%
Subscription-based • 30%
Freemium • 20%
Ad-free • 10%
NTT DoCoMo • 25%
SoftBank Group • 25%
KDDI Corporation • 25%
Rakuten Mobile • 25%
Increase in revenue • 25%
Decrease in revenue • 25%
No significant change • 25%
Data inconclusive • 25%
Increases significantly • 25%
Increases slightly • 25%
Remains stable • 25%
Decreases • 25%
North America • 25%
Europe • 25%
Asia • 25%
Rest of the World • 25%