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Google Launches New Ad Network for 125+ Free TV Channels

Jun 10, 2024, 11:34 PM

Google has launched a new advertising network for its TV platform, allowing advertisers to reach viewers on over 125 free channels. This initiative aims to expand advertiser resources and enable targeted ads on Google TV and Android TV OS devices. The company reports over 20 million monthly active users in the US for these devices as of 2023. Advertisers can now utilize new ad formats to engage audiences on free streaming TV channels, opening up new opportunities in the advertising landscape. This move targets free TV viewers, as illustrated by an image from Google.