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Market
Geneva app adoption among Bumble users within a year
5
Resolution / Starting Odds
High Adoption • 25%
Moderate Adoption • 25%
Low Adoption • 25%
Very Low Adoption • 25%
User adoption reports and analytics from Bumble
Story
Bumble Acquires Community App Geneva to Enhance Friendship Connections for $BMBL
May 20, 2024, 12:36 PM
Bumble has agreed to acquire Geneva, a community app aimed at fostering friendships rather than dating. This acquisition is part of Bumble's broader strategy to enhance its tools for connection under the leadership of new CEO Lidiane Jones. Geneva, popular among Gen Z users, aligns with Bumble's existing Bumble For Friends feature. The terms of the deal have not been disclosed. The news was reported by TechCrunch and is timely for $BMBL investors.
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Mostly positive • 33%
Mixed reviews • 34%
Mostly negative • 33%
Fully integrated • 34%
Partially integrated • 33%
Integration halted • 33%
Increase more than 5% • 33%
Increase less than 5% • 34%
Decrease • 33%
Top 3 • 25%
Top 5 • 25%
Top 10 • 25%
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Growth in North America • 25%
Growth in Europe • 25%
Growth in Asia • 25%
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Mostly Positive • 33%
Neutral • 34%
Mostly Negative • 33%
High adoption (>50% of Apple users) • 33%
Moderate adoption (20-50% of Apple users) • 33%
Low adoption (<20% of Apple users) • 34%