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Market
Regional user growth for Bumble post-controversy by 2024 end
5
Resolution / Starting Odds
Growth in North America • 25%
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Company earnings reports or third-party analytics services
Story
Bumble Removes Controversial Anti-Celibacy Billboard Ads After Backlash
May 14, 2024, 02:11 PM
Dating app Bumble has decided to remove a series of controversial billboard ads that suggested celibacy is not the answer to dating problems, following significant backlash from users. The ads, which many critics said undermined the freedom of choice for individuals who opt for celibacy, prompted widespread anger on social media, including on TikTok. In response, Bumble issued an apology and announced plans to take down the billboards. Additionally, the company revealed plans to make donations to the National Domestic Violence Hotline and other causes to support women. The campaign was seen as promoting hook-ups over celibacy, which further fueled the outrage.
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