User engagement reports and data analytics from Bumble

Bumble Acquires Community App Geneva to Enhance Friendship Connections for $BMBL

May 20, 2024, 12:36 PM

Bumble has agreed to acquire Geneva, a community app aimed at fostering friendships rather than dating. This acquisition is part of Bumble's broader strategy to enhance its tools for connection under the leadership of new CEO Lidiane Jones. Geneva, popular among Gen Z users, aligns with Bumble's existing Bumble For Friends feature. The terms of the deal have not been disclosed. The news was reported by TechCrunch and is timely for $BMBL investors.