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Competitors to launch similar digital fashion tools by mid-2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Industry news, press releases from competing companies
Story
Reebok Launches AI-Powered Digital Sneaker Customization on Instagram Today
May 9, 2024, 05:30 PM
Reebok has launched a new digital fashion initiative called Reebok Impact, in collaboration with Futureverse. This innovative platform, which went live today, allows users to create custom digital sneakers through a direct message (DM) on Instagram. The experience utilizes generative AI technology to transform personal photos into unique shoe designs, offering a novel way for consumers to engage with fashion digitally. The initiative is part of a broader trend where brands are leveraging technology to enhance customer interaction and design customization.
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