Reebok Launches AI-Powered Digital Sneaker Customization on Instagram Today

May 9, 2024, 05:30 PM

Reebok has launched a new digital fashion initiative called Reebok Impact, in collaboration with Futureverse. This innovative platform, which went live today, allows users to create custom digital sneakers through a direct message (DM) on Instagram. The experience utilizes generative AI technology to transform personal photos into unique shoe designs, offering a novel way for consumers to engage with fashion digitally. The initiative is part of a broader trend where brands are leveraging technology to enhance customer interaction and design customization.