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Market
Integration of AI technology in major fashion brands by end of 2025
4
Resolution / Starting Odds
Multiple major brands integrate • 25%
Only few major brands integrate • 25%
No major brands integrate • 25%
Only Reebok continues • 25%
Industry news, announcements from major fashion brands
Story
Reebok Launches AI-Powered Digital Sneaker Customization on Instagram Today
May 9, 2024, 05:30 PM
Reebok has launched a new digital fashion initiative called Reebok Impact, in collaboration with Futureverse. This innovative platform, which went live today, allows users to create custom digital sneakers through a direct message (DM) on Instagram. The experience utilizes generative AI technology to transform personal photos into unique shoe designs, offering a novel way for consumers to engage with fashion digitally. The initiative is part of a broader trend where brands are leveraging technology to enhance customer interaction and design customization.
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Similar markets
Implemented AI significantly • 33%
Moderate use of AI • 33%
No significant AI implementation • 33%
Graphic Design • 20%
Photography • 20%
Web Development • 20%
Digital Marketing • 20%
None • 20%
Google • 20%
Microsoft • 20%
Amazon • 20%
Samsung • 20%
None • 20%
None to minimal • 25%
Moderate • 25%
High • 25%
Very high • 25%
High Adoption • 33%
Moderate Adoption • 34%
Low Adoption • 33%
Technology • 25%
Finance • 25%
Healthcare • 25%
Retail • 25%
