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Market
Changes in political content distribution on TikTok by November 2024
5
Resolution / Starting Odds
Increase in pro-Trump content • 25%
Increase in pro-Biden content • 25%
Balanced political content • 25%
Decrease in all political content • 25%
Independent digital content analysis platforms and TikTok data releases.
Story
TikTok Limits State-Affiliated Media Influence Amid Election Year, Pro-Trump Content Surges
May 23, 2024, 01:15 PM
TikTok is implementing new measures to limit the reach of state-affiliated media accounts as it seeks to counter foreign influence during a key election year. The social media platform is targeting covert influence operations and state-backed misinformation accounts, particularly those from Russian and Chinese outlets. Additionally, TikTok's internal analysis has revealed a significant increase in pro-Trump content compared to pro-Biden content since November, highlighting the platform's role in fostering MAGA activity. The company has disrupted 15 influence operations from January to April 2024 and is restricting state-media accounts from appearing in users' main feeds outside their home countries. This move comes amid concerns that TikTok could be used as a propaganda tool and follows legislation signed by President Biden that could force a sale of the platform by its Chinese owner or lead to a ban in the US. TikTok is also broadening its efforts to foster authenticity ahead of the elections.
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Similar markets
Increase • 50%
Decrease • 50%
Predominantly Pro-Trump • 33%
Predominantly Pro-Biden • 33%
Balanced • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Significant increase • 33%
Moderate increase • 33%
No change • 34%
Increase in user base • 33%
Decrease in user base • 33%
No significant change • 34%
0-10% increase • 25%
11-25% increase • 25%
26-50% increase • 25%
More than 50% increase • 25%
Significant Increase • 33%
Moderate Increase • 34%
No Change or Decrease • 33%
Less than 50 million views • 25%
50 million to 100 million views • 25%
100 million to 200 million views • 25%
More than 200 million views • 25%
Effective • 50%
Ineffective • 50%
Increase by more than 5% • 25%
Increase by 1-5% • 25%
No significant change • 25%
Decrease in support • 25%
Highly Positive • 33%
Neutral • 34%
Negative • 33%