Announcements from major industry award bodies like NAB, CES, or similar

Adobe Adds AI Editing Tools to Premiere Pro, Partners with OpenAI

Apr 15, 2024, 01:12 PM

Adobe is set to enhance its Premiere Pro software by integrating generative AI video tools, including new capabilities for object addition, object removal, and Generative Extend. The company is exploring partnerships with third-party AI providers such as OpenAI, and will incorporate their Sora model along with other tools from Pika and Runway. This expansion is part of Adobe's broader strategy to increase the use of AI across its creative suite, specifically focusing on video editing and creation. The new features, powered by Adobe's Firefly video model, aim to transform editing workflows by enabling unprecedented editing functions directly within Premiere Pro.