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Adobe Integrates AI Tools like Sora into Premiere Pro

Apr 15, 2024, 02:25 PM

Adobe is actively integrating advanced AI tools into its Premiere Pro software, collaborating with third-party AI companies like OpenAI, Runway, and Pika to enhance video editing capabilities. This move includes the integration of generative AI tools such as OpenAI's Sora, which are in the early stages of implementation. These integrations aim to provide Premiere Pro users with a range of new features, including text-to-video, scene extension, inpainting, object removal, and the ability to create full-fledged motion pictures at home. Adobe's strategy indicates a significant shift towards more AI-driven content creation in the video production industry.