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Will YouTube see a significant increase in user engagement due to C2PA Content Credentials by June 30, 2025?
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YouTube's quarterly reports or analytics data
Story
YouTube Launches C2PA Content Credentials for Authentic Video Labeling, Featuring Truepic's Lens Camera
Oct 15, 2024, 09:40 PM
YouTube has officially launched support for C2PA Content Credentials, enabling the labeling of authentic videos. This new feature allows users to see information about how a video was created, specifically under the section 'How this content was made.' The integration of Truepic's Lens camera technology marks a significant advancement towards ensuring transparency on the platform. This initiative is seen as a crucial step in promoting unedited video content, with the new labeling system indicating whether a video was captured with a real camera and contains unaltered footage and sound. The rollout of this feature has been met with enthusiasm from the content creation community, highlighting a collective effort towards a more trustworthy digital environment.
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