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Market
What will users perceive as the primary benefit of YouTube's C2PA Content Credentials by the end of 2024?
2
Resolution / Starting Odds
Improved trust in content • 25%
Enhanced content creation • 25%
Better content discovery • 25%
Other • 25%
User surveys or research reports
Story
YouTube Launches C2PA Content Credentials for Authentic Video Labeling, Featuring Truepic's Lens Camera
Oct 15, 2024, 09:40 PM
YouTube has officially launched support for C2PA Content Credentials, enabling the labeling of authentic videos. This new feature allows users to see information about how a video was created, specifically under the section 'How this content was made.' The integration of Truepic's Lens camera technology marks a significant advancement towards ensuring transparency on the platform. This initiative is seen as a crucial step in promoting unedited video content, with the new labeling system indicating whether a video was captured with a real camera and contains unaltered footage and sound. The rollout of this feature has been met with enthusiasm from the content creation community, highlighting a collective effort towards a more trustworthy digital environment.
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Time-saving • 25%
Enhanced creativity • 25%
Improved video quality • 25%
Increased engagement • 25%
Increased revenue • 25%
Content control • 25%
Community support • 25%
Other • 25%
Significant Increase • 25%
Moderate Increase • 25%
No Change • 25%
Decrease • 25%
Watermarking (SynthID) • 25%
Metadata analysis • 25%
Content pattern recognition • 25%
Other • 25%
Communities • 25%
Jewels • 25%
Hype • 25%
Other • 25%
Social Media • 25%
News Media • 25%
Film Industry • 25%
Other • 25%
Digital Artwork Authentication • 25%
AI Training Control • 25%
Misinformation Prevention • 25%
Other • 25%
Communities • 25%
Jewels • 25%
Hype • 25%
Other • 25%
Longer video length • 25%
New features • 25%
Increased marketing • 25%
Other • 25%
Increase • 33%
Decrease • 33%
No Change • 33%
Prevent unauthorized use • 25%
Enhance personal brand • 25%
Legal protection • 25%
Other • 25%
Positive • 25%
Neutral • 25%
Negative • 25%
Mixed • 25%