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Market
Will YouTube face significant backlash due to Pause Screen Ads by March 31, 2025?
2
Resolution / Starting Odds
Yes • 50%
No • 50%
Social media trends, major news outlets, YouTube announcements
Story
YouTube Widely Rolls Out Pause Screen Ads After Strong Response
Sep 19, 2024, 10:26 AM
YouTube has confirmed that ads will now appear on the pause screen of videos. This move comes after nearly six years of speculation and 18 months since Google initially revealed the plan. The company has now widely rolled out Pause ads to all advertisers following strong responses from both advertisers and viewers. YouTube piloted these ads in 2023, and they are now being implemented across the platform. The announcement was illustrated by Alex Castro from The Verge.
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