Official announcements from YouTube or Google

YouTube and Google Roll Out Ads on Pause Screen After Successful 2023 Pilot

Sep 19, 2024, 07:47 PM

YouTube has confirmed that it is now displaying ads when users pause videos. This new advertising feature, known as 'Pause ads,' has been widely rolled out to all advertisers following strong responses from both advertisers and viewers. YouTube initially piloted Pause ads in 2023. The move marks a significant shift in YouTube's advertising strategy, as almost no part of the YouTube experience is now free from ads. This development follows YouTube's previous introduction of longer unskippable ads, further intensifying the platform's advertising presence. The feature was revealed by Google and illustrated by Alex Castro.