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Market
Which demographic will have the most positive response to YouTube Pause Screen Ads by the end of 2024?
2
Resolution / Starting Odds
Teens (13-19) • 25%
Young Adults (20-35) • 25%
Middle-aged Adults (36-50) • 25%
Older Adults (51+) • 25%
Survey data, YouTube analytics reports, major news outlets
Story
YouTube Widely Rolls Out Pause Screen Ads After Strong Response
Sep 19, 2024, 10:26 AM
YouTube has confirmed that ads will now appear on the pause screen of videos. This move comes after nearly six years of speculation and 18 months since Google initially revealed the plan. The company has now widely rolled out Pause ads to all advertisers following strong responses from both advertisers and viewers. YouTube piloted these ads in 2023, and they are now being implemented across the platform. The announcement was illustrated by Alex Castro from The Verge.
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Young Adults (20-29) • 25%
Adults (30-49) • 25%
Adults (50+) • 25%
Mostly Positive • 25%
Mostly Negative • 25%
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Young Adults (18-24) • 25%
Families • 25%
Rural Audience • 25%
Urban Professionals • 25%
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Young Adults (20-29) • 25%
Adults (30-39) • 25%
Older Adults (40+) • 25%
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Young Adults (18-35) • 25%
Adults (35-50) • 25%
Older Adults (50+) • 25%
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