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Snap Unveils Major Snapchat Redesign and New Spectacles at Santa Monica Summit

Sep 17, 2024, 05:35 PM

Snap Inc. has announced significant updates at its Snap Partner Summit in Santa Monica. The company unveiled a major redesign of its Snapchat app, simplifying the interface from five tabs to three, including a new unified 'For You' feed for full-screen videos from publishers and creators. Additionally, Snapchat's My AI chatbot is receiving new features similar to Google Lens, enhancing its ability to handle complex Snaps. Snap also introduced the latest generation of its Spectacles smart glasses, featuring advanced AR capabilities, better battery consumption, and AI integration. CEO Evan Spiegel highlighted that Snapchat now has 850 million users worldwide, adding over 100 million in the last year. The company also announced new tools to help creators build communities and secure brand deals. The summit, which started at 10 AM PDT, showcased these innovations.