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Will Meta comply with EU court's data retention ruling by end of 2024?
2
European Union•Austrian•Max Schrems•Meta Platforms•Meta•Schrems•Facebook•General Data Protection Regulation•EU
Resolution / Starting Odds
Yes • 50%
No • 50%
Public announcements or reports from Meta and EU regulatory bodies
Story
EU Court Sides with Schrems in GDPR Dispute, Limits Meta's Data Retention
Oct 4, 2024, 09:23 AM
The European Union's top court has sided with Austrian privacy activist Max Schrems in his privacy dispute with Meta Platforms. The court ruled that Meta cannot use all personal data obtained for targeted advertising without restrictions on time and type of data. This decision follows Schrems' grievance taken to an Austrian court, which questioned whether Facebook's data practices undermined the General Data Protection Regulation (GDPR). The ruling imposes data retention limits on Meta's EU ad business and serves as a warning over the use of sensitive data, including sexuality information.
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Similar markets
Yes • 50%
No • 50%
Pay the fine • 33%
Appeal the fine • 33%
Negotiate a settlement • 33%
Implement stricter data controls • 25%
Challenge the ruling legally • 25%
Shift focus to non-EU markets • 25%
Other strategies • 25%
Policy change • 25%
Public apology • 25%
Legal action • 25%
No action • 25%